Gender differences in leaders’ crisis communication: a sentiment-based analysis of German higher education leaderships’ online posts
- Autor(en)
- Angelos Angelakis, Petra Inwinkl, Adele Berndt, Selcen Öztürkcan, Anna Zelenajova, Veronika Rozkopal
- Abstrakt
This study examined the communication styles of rectors and vice-rectors of German public universities during the COVID-19 pandemic to explore the influence of gender on leadership communication. We collected data from social media and university websites; and analysed the language used to identify transformational, transactional, and servant leadership styles. Our results showed that female leaders demonstrated more positive communication than men and a stronger preference for transformational leadership, while male leaders tended to use a transactional style. Additionally, we found that both male and female leaders exhibited a high degree of empathetic concern for their stakeholders, contributing to the overall positive tone of communication. These findings suggest that gender may play a role in how university leaders communicate during times of crisis, highlighting the importance of inclusive and compassionate leadership in higher education.
- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Externe Organisation(en)
- Jönköping University, University of Pretoria, Linnaeus University, Sabanci University, Universität Wien
- Journal
- Studies in Higher Education
- Band
- 49
- Seiten
- 609-622
- Anzahl der Seiten
- 14
- ISSN
- 0307-5079
- DOI
- https://doi.org/10.1080/03075079.2023.2246505
- Publikationsdatum
- 08-2023
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502052 Betriebswirtschaftslehre
- Schlagwörter
- ASJC Scopus Sachgebiete
- Education
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/gender-differences-in-leaders-crisis-communication-a-sentimentbased-analysis-of-german-higher-education-leaderships-online-posts(eeaf688f-bcad-46e4-9456-e0b618e97a78).html