The Predictive Power of Consumer Dispositions on Domestic and Foreign Product Purchase

Autor(en)
Adamantios Diamantopoulos, Christina Papadopoulou, Merve Vardarsuyu, Michela Matarazzo
Abstrakt

We investigate the incremental predictive power of three consumer dispositions – xenocentrism, cosmopolitanism and ethnocentrism – on domestic and foreign product purchase intentions, after taking the impact of consumer demographics and product category-specific variables into account. Using data from an online survey of 201 Turkish consumers, hierarchical regression analysis reveals that widely used demographic variables (namely, age, gender and education) do not significantly influence consumer intentions to buy either domestic or foreign clothing products. Of the consumer dispositions, xenocentrism exerts a significant negative effect on domestic product purchase intentions, cosmopolitanism has a positive effect on foreign product purchase intentions, while ethnocentrism shows no effect on either domestic or foreign product purchase intentions. Implications of the findings are considered and future research directions identified.

Organisation(en)
Institut für Marketing und International Business
Externe Organisation(en)
University of Leeds, Kütahya Dumlupınar Üniversitesi, Università degli Studi „Guglielmo Marconi“
Publikationsdatum
07-2023
Peer-reviewed
Ja
ÖFOS 2012
502052 Betriebswirtschaftslehre, 502020 Marktforschung
Schlagwörter
Link zum Portal
https://ucrisportal.univie.ac.at/de/publications/ebfe2cf6-e567-4cad-9914-06c86d9e8a59