Taboo and Transgression

Autor(en)

Mi-Cha Flubacher, Sara Hägi-Mead

Abstrakt

It is the ambivalent nature of taboos that is highlighted in the analyses presented in this volume and, more importantly, their effects on individuals who do not seem to fit in or cohere with the seemingly homogeneous social order. These effects can manifest themselves in feelings of shame or guilt, in being targeted as victims of aggression or in material consequences, resulting in discrimination practices or policies. For example, in alleged monolingual societies, studies in Applied Linguistics have highlighted the taboo for speakers of other languages to speak their first language, which can result in children feeling ashamed of their first language (cf. Hägi-Mead, in print). Another example, as provided by Critical Marketing research, has shown how advertisement that consistently transgresses the taboo of violence against women has the effect of portraying women “as sexualised teases to be controlled and conquered” (Gurrieri/Brace-Govan/Cherrier 2016: 1462). Gurrieri/Brace-Govan/Cherrier argue that such violent advertising can, in effect, “restate ideas about gendered subjects and […] can produce or ‘fabricate’ certain gender identities and subjectivities that eventually become standard and seen as ‘natural’” (ibid.). Taboos and their transgression have thus real-life effects and consequences, as will be further illustrated in the individual contributions from Katja Kanzler, Paul Mecheril & Monica Van der Haagen-Wulff, Sara Hägi-Mead, Laura Rind-Menzel, Olga Jubany & Rosa Lázaro Castellanos, Amanda Haynes & Jennifer Schweppe. Introduction by Mi-Cha Flubacher & Sara Hägi-Mead.

Organisation(en)

Institut für Sprachwissenschaft

Externe Organisation(en)

Unknown External Organisation Unbekannt/undefiniert

Anzahl der Seiten

112

Publikationsdatum

2019

ÖFOS 2012

503033 Politische Bildung, 605004 Kulturwissenschaft, 602014 Germanistik, 504017 Kulturanthropologie

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/409b7278-78d1-4abf-9d38-90ff1bf5bfdd